December 11, 2021 Rock & Roll, Entertainment, Sports and Americana
This lot is closed for bidding. Bidding ended on 12/11/2021

Offered is a oilcloth banner employed to promote Elvis Presley concerts in the mid-1970s. The banner proclaims "ELVIS NOW / Hear Elvis on RCA Records & Tapes." The Colonel and RCA were keen to capitalize on any opportunity to advertise upcoming events, new record releases and anything relating to their main attraction. An ideal way to efficiently cross-market was to use concert advertising to promote Elvis’ musical catalog with RCA, and the offered banner does just that, encouraging concert attendees to “Hear Elvis on RCA Records & Tapes.” The heraldic-shaped canvas banner with neon silkscreened ink and hanging grommets along the top edge features a small image of Elvis above the text. The banner measures 24 x 30 inches and presents with moderate wear from display use. Excellent to Mint condition.

Early 1970s “ELVIS NOW” Oilcloth Concert Banner - “Hear Elvis on RCA Record & Tapes”
Bidding
Current Bidding (Reserve Has Been Met)
Minimum Bid: $500
Final prices include buyers premium: $920
Estimate: $1,000 - $1,500
Number Bids: 4
Auction closed on Saturday, December 11, 2021.
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