This lot is closed for bidding. Bidding ended on 8/27/2021
Offered is an early 1970's Elvis Presley souvenir styrofoam "straw" hat that was sold at souvenir stands at his concerts at the Las Vegas Hilton in the period. The orange paper band still adhered to the hat reads "ELVIS SUMMER FESTIVAL / RCA" and includes the blue Hilton logo. The styrofoam construction made these hats ephemeral, by nature, but the offered example has survived intact. The Colonel, always keen to exploit any cost-effective marketing method that could be used for multiple events, venues and dates, adopted the Styrofoam hat for use at Elvis’ performances and simply swapped the colored bands to advertise the location, event and record label. The hat measures 11 x 12 ½ x 3 ½ inches and presents with some wear to the paper band, which has faded slightly from its original red color, and some toning to the styrofoam body which is intact with its internal rubber band. Excellent to Mint condition.