This lot is closed for bidding. Bidding ended on 1/9/2025
Offered is an example of the 1956 Elvis Presley Enterprises pack of 12 pencils wrapped in cellophane with three orange (blue eraser top), three green (yellow eraser top), three pink (green eraser top), and three yellow (red eraser top). On each pencil is printed “Sincerely Yours, Elvis Presley”. In 1956, just as Elvis’ fame was on the rise, Colonel Parker, always looking for ways to capitalize on his star, coordinated efforts with Hank Saperstein to create an entire line of merchandise that could be sold to teenage fans. Under the Elvis Presley Enterprises name, these products were the first to be specifically geared for a younger audience. The market reacted with great enthusiasm and a thirst for anything with Elvis’ image or likeness, making the effort a huge marketing success. The products ranged from clothing, toys, and jewelry to more functional pieces like wallets and pencils. A true time capsule from a merchandising movement that fed the frenzy of an entire generation. The pencil package measures 7 1/2 by 3 1/2 inches. Strong Near Mint condition.