This lot is closed for bidding. Bidding ended on 7/10/2020
Offered is a Special Palm Sunday Programming record to announce Elvis’ new album How Great Thou Art which had just been released in February 1967 to capture the listening audience during the Easter holiday. Palm Sunday fell on March 19th that year so the timing was perfect to prompt fans to go to stores after the holiday and purchase the album. The Colonel never missed an opportunity to keep the fans informed while keeping Elvis in the forefront of their minds, especially at the holidays. The special programming record indicated on the label that it was “Not for Sale” and specifically “For DJs only” and provided a complete half-hour program with spot announcements. There are known counterfeits of this ablum, but the offered copy has the proper, original label and the proper matrix numbers in the dead wax on both sides. These DJ copies are exceedingly rare. The disc measures 12 inches in diameter and presents with moderate scuffing and some minor scratches. Very Good condition.