Early 1970s “ELVIS NOW THRU LABOR DAY” Las Vegas Hilton Canvas Concert Banner

The offered large canvas banner is a prime representation of the variety of advertising Colonel Parker employed, with its large image of Elvis, clean graphic elements and heraldic shape with upper corner grommets. The banner reads ELVIS NOW THRU LABOR DAY and has the logo and name of the Las Vegas Hilton in the lower left. The color scheme is dark blue, red and black, with ELVIS in bright red and blue circles designed to catch the eye and boldly declare its message. Elvis dominated the Las Vegas concert scene in the 1970s, after relaunching his performing career with his first engagement at the then-Las Vegas International Hotel in 1969. Those shows set a record for both attendance and gross ticket sales and paved the way for the Colonel to negotiate a 5-year deal for engagements at the hotel. The offered banner is evidence that Colonel Parker was never shy about promoting his shining star across the City of Lights. The canvas banner measures 27 by 41 inches. The banner presents with moderate scuffing and scratches, but has lost only a small amount of its silkscreened ink--many of these are badly chipped. One small tear at the top border. Excellent condition.